to build brands strategy based on consumer insights
to optimize brand profitability
to build effective through-the-line brand communication
to turn brand strategy into yearly plans activities
marketing planning
to cooperate with channel marketing managers to ensure brand development within channels
to cooperate with sales team to achieve distribution targets
to cooperate with BTL/creative/PR/digital agencies to achieve brand awareness & equity targets
to cooperate with internal package designers
to run budgeting process
to prepare analytical reports.
Requirements:
3 years FMCG marketing experience with Energy drinks category.
A business oriented marketer – with experience of managing brand value, equity and performance
Creative mindset essential - a strong creative portfolio - must be able to demonstrate direct examples of work done – both on teams but as an individual also
Higher education
Advertising experience and significant BTL activation experience
Brand Strategy and Architecture experience
English to a solid standard (Upper Intermediate minimum)
Требования к рекрутерам
Знание маркетингового рынка закрытые позиций бренд-маркетологов FMCG компаний
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Дата публикации
19 апреля 2018 г.
Приглашенных исполнителей
0 из 5
Оплата рекрутеру
30% за выход + 70% по окончании гарантийного периода